< Palermo Valley – Logo & Identity Design
Since its initial incarnation in early 2008 and still on its subtle refresh in 2011, Marketica directed and designed the branding and identity for Palermo Valley and all of its initiatives.
About Palermo Valley
Palermo Valley — named after Silicon Valley, the San Francisco area that is home to some of the largest technology companies, and after the Buenos Aires neighbourhood where most Internet companies are located — is a non-profit that seeks to bring together and generate professional, business and personal contacts among the members of the Internet community.
Once every month and a half, hundreds of people leave their laptops and smartphones, interrupt their tweeting and stop commenting pictures on Facebook or watching videos on YouTube to participate in one of the Palermo Valley Nights (PVNs), targeted at entrepreneurs and tech enthusiasts from the Internet scene in Argentina.